WHO I AM
I’m Alison, Al, Ali - lots of options but they all only have one L. I’m in my 40’s, a serial entrepreneur, dog mom, eternal optimist, and lover of all things nature. Both grounded in reality and dancing the mystical, I reside in a strange place between this world and somewhere else I can’t quite explain. I’ve always kind of done life in my own way on my own terms, but also spent a lot of it wishing I was normal.
What is normal anyways? Why do we care so much about fitting into this messed up world? We each were born with a purpose and too many of us die without ever knowing it or living it. The thing is, we do know it. It’s deep in there hidden by the bullshit of life just screaming to be set free.
Living in your truth and authenticity is what we’re here to do. Everything grows from there. You’ll serve yourself which in turn serves your community, which then serves the world, which honors your soul’s purpose for the greater universe and beyond. That’s not possible when you’re focused on fitting in and being normal.
Fuck normal. We are all meant for so much more.
WHAT I DO
Well, that’s not an easy question to answer. I’ve built multiple business and lived many iterations of life. The simple answer is that I do whatever lights me up. For “work” that ranges from hosting retreats, running an outdoor lifestyle brand, curating events, thought pieces, journaling prompts, life and business coaching, book and workbook writing and corporate outings. I'm also a damn good wedding officiant and really extra good at simply making things fun. For life that includes hiking, working on my property, hanging with my dogs, dancing, reading, connecting with friends, good bourbon and bonfires.
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WHY I DO WHAT I DO
It’s just what I’m here for. I was never meant to do one thing in one place at one time. I love to help others thrive in whatever manner is right for them. I love to help people uncover their true selves and find their way in this lifetime. I spent a lot of time lost. I spent a lot of time unsure of who I was and what I wanted. I wasted a lot of moments on stupid shit (literally no one cares what size pants you wear) and I want us all to stop doing that. Life is so incredibly short. I live by the idea that “if I got hit by a car today, what will I wish I would have said or done?” I’ve seen too many people, young and old, get hit by the proverbial car. My life struggles and traumas have become my life purpose and that is why I do whatever it is I do. Otherwise, all those hard times were wasted and I don’t believe in wasted moments or regrets.
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Soulfully Content
Soulful | adjective: Expressing deep feelings and emotions
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Content | adjective: In a state of peaceful happiness
The word soul is difficult to define. It's the depth of our being, the true essence of who we are. Content gets a bad rap, but is utlimately what most of us are striving for in this life. Soulfully content came from a desire to go to the depths with other humans as we journey towards a state of peaceful happiness within our own minds and bodies. We can't always control the external world but we have total control over how we respond to it and how we choose to show up.